EMERG is an acronym that defines a life cycle in which AMPP hopes to:

ENGAGE with students at an early age (Kindergarten – 8th grade) to introduce the industry in a fun and engaging manner. Engagement will continue as students progress through primary and secondary grade levels.


Once students enter high school, the goal is to MAGNETIZE (this is an intentional play-on-words as the goal is to attract the students to the industry) the students by providing them with information regarding the benefits of a career in coatings and corrosion control.


Once students are attracted to the industry, it becomes time to EDUCATE them appropriately. This can be through several channels. EMERG is working in partnership with community colleges and universities to help define the core competencies that the industry would like to see out of graduates and then assist to provide the content for curriculum. AMPP is also working to create a new program to provide vocational training to the high school student that would like to pursue a career in the skilled trades as a craft worker. EMERG also provides education and certification opportunities for veterans.


After entering the industry, AMPP will work to provide continuous opportunities to RAISE skill sets through professional development opportunities such as attending conferences and workshops, attending additional training courses, contributing to the creation of standards, etc.


EMERG will work to provide opportunities for those in the industry to GUIDE the younger generation by providing the tools to ENGAGE with young students locally by speaking in classrooms, judging science fairs, etc. as the EMERG life cycle begins again on itself.